Peter Jennings and the Marketable News
The New York Times has an article about the effects of Peter Jennings's illness on their newscasting. ABC network is apparently struggling with deciding what to do since Peter Jennings is going to be absent for long periods of time to undergo treatment for lung cancer. They are debating who will be the substitute for Jennings and who would be potential replacements if it is necessary.
The seemingly simple process is difficult for ABC, which is trying to give popular faces to their news team to strengthen it in the ratings race and determine what move will be the most marketable. This demonstrates how news is not just the facts and events, but is largely based on how it is conveyed and how it will be most appealing to media consumers. Peter Jennings's popularity is going to be difficult to replace, and any move that ABC makes will likely be a profitable and appealing one that will help ABC overtake CBS and other networks with stronger news teams rather than creating a format which will bring viewers the best news.
posted by KW @ 12:44 PM
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